Customers are important, even if you have an established company having lots of customers. In that case, you may or may not have any negative effect if you lose a single customer, but it will have a long term effect if you take care of each and every customer for sure.
Impressing your customers could be a hard thing if you are not aware of the basic things that you may need in order to keep them engaged. It can be easy too if you know what your customers need. As far as the online business is concerned, we can surely say that customers need reliable and trustworthy relationship with the company or the brand they are dealing for the sake of fulfilling some of their needs. In that case the only way to build trust is through regular correspondence and connecting with the customers using a reliable medium. For this, the best way is to incorporate Live Support or Live Online Chat facility ready for your customers all the time. Having a Live Chat service available for your customers 24/7 can build trust and increase the level of reliability within you and your customers. Though Live Help, you can support and guide your customers and solve various problems through direct interaction. Live Chat Agents can help your customers clear away any doubt or queries they have in their mind and this may bring a lot of benefits to your company and the customers at the same time.
Companies like Olark, LivePerson and other services like that also offer Live Chat Software that may help the websites to engage their customers online. In Australia, most of the companies having live support services for their online customers are often considered more reliable as compared to those having no contact or live help services.